Bulgari’s unveiling of its Polychroma High Jewelry collection at the ancient theater in Taormina was more than a glamorous event, it was a story brought to life. The historic setting became the perfect stage for a collection rooted in heritage and bold design. Perched above the Sicilian coast, Taormina added depth and symbolism to every part of the experience.
Taormina: Beauty with Deep Roots
Taormina isn’t just beautiful, it’s layered with history. Sitting high above the Ionian Sea, it has attracted artists, aristocrats and dreamers for centuries. Think of it as Italy’s answer to a natural amphitheatre: cliffs, sea, volcano, sky. You don’t just visit Taormina, you feel it.
Founded by the Greeks in the 4th century BC and later adopted by the Romans, the town is a crossroads of cultures. Over the centuries it has seen empires rise and fall, and yet its spirit remains timeless. Today it’s one of Sicily’s most luxurious destinations attracting both history lovers and modern jet-setters.
For Bulgari, which has always drawn inspiration from classical beauty and ancient Rome, Taormina was a natural fit. It’s a place where past and present exist in harmony, just like the Polychroma collection itself.
The Ancient Theater: A Stage Like No Other
At the heart of the event was the Teatro Antico di Taormina, the Ancient Greek Theater. Built in the 3rd century BC, this open-air amphitheater is one of the most important and best-preserved in the world. Originally constructed by the Greeks and later expanded by the Romans, it has hosted everything from tragic plays to gladiator fights.
Its semicircular stone seating, carved into the mountain, looks out over the sea with Mount Etna looming in the distance. It’s a place where drama has been staged for over 2,000 years. Bulgari turned it into a runway, not just for jewelry, but for storytelling.
The choice to use this theater wasn’t just for the view. It was a tribute. A nod to the legacy of performance, spectacle and shared human experience. Bulgari didn’t just display jewelry, they honored tradition, creativity and the eternal relationship between beauty and storytelling.
Polychroma: A Celebration of Color and Craft
The collection itself is as bold and expressive as its setting. “Polychroma” means “many colors” in Greek and that’s exactly what it delivers. 250 one-of-a-kind pieces exploding with rich, vivid gemstones: sapphires, emeralds, rubellites and diamonds. Each design is a blend of geometry and emotion, paying homage to different cultures and periods in history.
The event brought together global celebrities like Priyanka Chopra, who wore a vintage Dior dress paired with a diamond and ruby necklace, and Lisa from Blackpink, whose modern edge highlighted the brand’s youth appeal. Her presence showed how Bulgari continues to appeal to both older fans of luxury and younger trendsetters. With global ambassadors like these, the brand proves that true style has no age limit.
Bulgari’s choice of Taormina and the ancient theater wasn’t just about luxury optics. It was about grounding high fashion in something deeper: culture, permanence and the power of place. In an era of disposable trends, Bulgari reminded us that true beauty lasts, and it’s often tied to history. It was a conversation between centuries, between design and drama, between the old world and the new.
