Jonathan Anderson’s tenure at Loewe has become one of the most iconic periods in the history of modern fashion. Appointed as the creative director of the Spanish luxury house in 2013, Anderson’s vision and leadership transformed Loewe from a traditional leather goods brand into a bold, contemporary force in the global fashion industry. With his departure in March 2025, the fashion world is left with the challenge of filling the considerable void he leaves behind. While speculation about his successor runs rampant, Anderson’s legacy offers a blueprint for what the brand might require in its next leader.
When Anderson arrived at Loewe over a decade ago, the brand was primarily known for its exceptional craftsmanship in leather goods, particularly handbags. However, Anderson had a grander vision. With his background working for brands like Prada and his own label, JW Anderson, he quickly recognized the potential to expand Loewe’s scope into a broader, more innovative fashion realm. Under his leadership, Loewe became synonymous with creativity, taking the brand beyond the luxury leather products that had defined its identity. He merged Loewe’s artisanal traditions with contemporary, avant-garde design elements that resonated deeply with a modern audience.
Anderson’s aesthetic for Loewe was always unconventional. He redefined the brand’s visual language by collaborating with the design duo M/M (Paris), who helped him shape a fresh, distinct identity for the brand. His work was marked by a sense of playfulness and an ongoing desire to challenge norms. One of his most memorable collections, the Spring/Summer 2022 show, featured fashion pieces inspired by mundane, everyday objects—like cracked eggs and nail polish bottles—pushing the boundaries of what fashion could be. This whimsical approach elevated Loewe into a space where art and fashion seamlessly coexisted.
Another key aspect of Anderson’s impact at Loewe was his ability to infuse the brand with cultural significance. His collaborations with renowned artists, such as Japanese ceramist Takuro Kuwata, gave Loewe a new dimension, blending traditional craftsmanship with cutting-edge design. These collaborations were not just about creating limited-edition items; they were about telling stories that intertwined fashion with a deeper exploration of culture and history. Anderson’s vision wasn’t just to dress people—it was to provoke thought and conversation, making fashion a medium for artistic expression.
In addition to his work in fashion, Anderson expanded his influence into the cultural realm. His involvement in Luca Guadagnino’s film “Queer” demonstrated his ability to merge his creative prowess with narrative storytelling. This multi-faceted approach helped broaden Loewe’s reach beyond traditional fashion circles, positioning it as a brand that embraced authenticity and creativity in all its forms.
Throughout his years at Loewe, Anderson garnered critical acclaim for his work, culminating in his receiving the prestigious International Designer of the Year Award at the CFDA Fashion Awards in 2023. This honor solidified his position as one of the most influential designers of his generation. But after more than a decade of innovation and cultural shifts, Anderson announced in early 2025 that he would be leaving Loewe, prompting speculation about who would step into his shoes.
While no official announcement has been made regarding his successor, industry insiders have already begun to speculate about potential candidates. Among the frontrunners are Luke and Lucie Meier, the husband-and-wife team currently leading Jil Sander. Known for their minimalist yet impactful designs, they are rumored to be a natural fit for Loewe, especially considering their experience in steering high-fashion houses towards modern relevance. Another potential candidate is Jack McCollough and Lazaro Hernandez of Proenza Schouler, whose bold and contemporary approach to fashion aligns well with Anderson’s transformative vision.
Despite the excitement surrounding these potential successors, there is also widespread speculation that Jonathan Anderson may not be stepping away from the LVMH family for long. Reports suggest that he could be moving to a higher position within the luxury conglomerate, possibly at Dior, a brand that has seen several creative shifts in recent years. Anderson’s move to Dior would make sense, as he has consistently demonstrated his ability to reshape and rejuvenate iconic fashion houses.
In any case, Anderson’s departure marks a significant turning point for Loewe. His influence over the past decade has been profound, blending heritage with modernity in a way few others could. As the fashion world awaits Loewe’s next move, the question remains: who can carry forward the groundbreaking legacy Anderson has built, while continuing to push the boundaries of what Loewe can achieve in the ever-evolving world of fashion? The answer will undoubtedly shape the future of one of the most respected brands in luxury fashion.
