Mario Dice, a name synonymous with the bold and the beautiful in fashion, recently marked a decade of design dominance with a grand showcase at Fieramilano Rho. This celebration was not just a nod to the past but a forward-looking spectacle, marrying the realms of technology, art, and culture in a fashion extravaganza that will be remembered for years to come.
The event, organized in collaboration with Lineapelle and UNIC Concerie Italiane, took place within the prestigious Lineapelle Designers Edition, setting a stage where tradition meets contemporary innovation. Mario Dice’s journey over the last ten years has been nothing short of meteoric, and this event was a testament to the milestones achieved and the exciting path ahead.
This year’s show was a cultural mosaic, brilliantly reinterpreting the brand’s distinctive features while staging a unique and engaging performance that transcended the typical runway show. It was a performance where fashion intersected with the vibrant world of music, paying homage to the legendary George Michael and the electric vibe of 90s pop culture. The runway pulsated with energy as more than twenty celebrated Italian singers like Mietta, Dolcenera, and Giusy Ferreri brought each creation to life, adding a layer of auditory pleasure to the visual feast.
The technological prowess of the collection was evident through its elaboration with the support of artificial intelligence. In partnership with Myvisto, a cutting-edge martech firm based in Turin, Dice manipulated AI to revisit and refine the brand’s stylistic codes. This collaboration underscored the show’s theme of futuristic innovation, as AI tools helped to redesign the brand’s iconic elements such as the precious tattoo-effect embroideries that graced the first runways and the hyper-feminine jumpsuits that have swept across red carpets worldwide.
Notably, the collection revisited the generous volumes of its sleeves and celebrated the much-adored material from recent shows—leather. In this collection, leather was more than just a material; it was a symbol, a binding agent between the disparate worlds of high fashion and high-decibel music, showcasing Dice’s ability to blend multi-sensorial elements into a cohesive narrative.
The anniversary also marked the return of a significant figure from the brand’s debut in 2015 with the launch of a capsule Men Collection. This collection catered to a fashion-forward, detail-oriented man who could effortlessly borrow elements from a feminine wardrobe without losing his identity. This gender-fluid approach to fashion design is a testament to the evolving nature of fashion, where lines are blurred, and expressions are limitless.
In a delightful twist, the show also introduced accessories in collaboration with high-profile names. Mario Dice teamed up with Alviero Martini for an exclusive range of bags and with Paola Venturi for footwear, each piece echoing the show’s ethos of creative synergy.
Moreover, a partnership with Les Boules Colorées brought to life oversized “Bubble” pullovers, meticulously crafted by hand with three-dimensional stitches, offering a unique texture that complemented the collection’s bold statements.
As the curtains fell on this monumental celebration, it was clear that Mario Dice’s tenth anniversary was not just about looking back but also about pushing boundaries and setting new benchmarks. The event was a vibrant testament to Dice’s commitment to innovation, art, and the unyielding power of fashion to narrate stories. It’s a narrative that continues to evolve, and if the past is anything to go by, the future is incredibly promising for Mario Dice and the world of fashion he continues to inspire.
