PAIRI DAEZA, known for its blend of effortless elegance and sustainable practices, has unveiled its Spring Summer 2025 collection. Inspired by nomadic romanticism and ancient Persia, the line offers a range of versatile pieces designed for modern life, from beach parties to city strolls.
The collection emphasizes eco-conscious production, collaborating with marginalized artisan communities in Iran. This partnership aims to revitalize traditional Iranian crafts while providing sustainable income for local craftswomen and men.
“We believe fashion can be a force for good. By supporting these talented artisans, we are not only creating beautiful garments but also empowering communities and preserving cultural heritage.”
The collection features sustainable materials like handwoven fabrics from Yazd and Gorgan, upcycled Italian materials, and cruelty-free options. It showcases intricate Iranian techniques such as Khusduzi metallic embroidery, mirror crochet, Ghalamkar hand-printing, and Khatam-kari marquetry. The collection seamlessly blends clean occidental cuts with oriental details, resulting in a contemporary and versatile aesthetic. Drawing inspiration from the season, the color palette features shades of spring blossoms, starry skies, summer sand, and the sea.
The Spring Summer 2025 collection embodies PAIRI DAEZA’s commitment to ethical fashion and cultural exchange. By celebrating Iranian craftsmanship and empowering local communities, the brand aims to inspire a new generation of conscious consumers.
