The 108th edition of Pitti Immagine Uomo in Florence will held from June 17 to 20, 2025, at Fortezza da Basso. The event, a fixture in the international menswear calendar, marks a new season of collections for Spring/Summer 2026. Over 730 brands are exhibiting this year, with approximately 43% of them representing foreign markets. The presence of international buyers, designers and retailers underscores Pitti Uomo’s status as a global platform for men’s fashion.
This year’s theme, PITTI BIKES, serves as the conceptual framework for the exhibition, aligning with contemporary interests in mobility, sustainability and outdoor lifestyle. The theme manifests in both visual identity and physical installations across the fairgrounds, including a newly integrated project called BECYCLE. Formerly an independent event, BECYCLE has now been absorbed into the main program at Fortezza da Basso, featuring brands such as Pas Normal Studios, PH Apparel and Colnago. The area showcases the intersection of cycling culture, advanced materials and apparel design, reflecting a growing sector within lifestyle and fashion crossover.
Guest Designers and Brand Participation
Guest of Honor for this edition is Homme Plissé Issey Miyake, the Japanese label known for its pleated fabrics and lightweight constructions. The brand is presenting its Spring/Summer 2026 collection in a dedicated event at Villa Medicea della Petraia, combining a presentation with a curated exhibition focused on its design process and textile innovation.
Two Guest Designers also headline the event: Post Archive Faction (PAF), a menswear label from South Korea recognized for conceptual construction and asymmetry, and Niccolò Pasqualetti, an Italian designer exploring gender-fluid tailoring with influences from natural geometry. Both designers are featured in special showcases that aim to emphasize research-driven design and progressive aesthetics within menswear.
The structure of Pitti Uomo 108 remains organized around five central sections: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling and I Go Out. Each one targets a distinct area of menswear, ranging from traditional tailoring to outdoor gear and avant-garde silhouettes. The Superstyling section, in particular, has been given a newly reimagined space within the Arsenale, designed by DWA Design Studio. The updated layout introduces reflective materials and modular stands, emphasizing a more flexible and immersive presentation format.
Among the brands returning or debuting at this edition are names like Replay, Drykorn, Icecream by Pharrell Williams, Guess Jeans and Rag & Bone. Capsule collections and brand anniversaries also form a notable part of the program. Pantofola d’Oro marks 140 years with a special project and U.S. Polo Assn. is hosting an off-site celebration of its 135th anniversary. Meanwhile, Ellesse and Champion present new seasonal collections highlighting brand heritage through updated design language.
Global Buyer Network and Citywide Activation at Pitti Uomo 108
The buyer presence continues to be a focal point. Representatives from department stores and specialty boutiques across Europe, Asia, the Middle East and North America are confirmed, including Liberty London, Bergdorf Goodman, Isetan and Galeries Lafayette. According to organizers, independent retailers and concept stores are also showing stronger participation, particularly from emerging markets. The role of the Italian Trade Agency (ICE) and the Ministry of Foreign Affairs remains significant in coordinating international outreach and facilitating business connections during the event.
In addition to the main trade fair, a series of presentations, installations and performances are taking place throughout the city of Florence. These include capsule launches, design talks and exhibitions involving both established fashion houses and design schools such as Polimoda, IED and Istituto Marangoni. Off-site venues like Palazzo Vecchio, Villa Vittoria and the Cattedrale dell’Immagine serve as hosts for these activities, reinforcing the city’s cultural engagement with the fashion industry.
Pitti Uomo 108 takes place alongside the digital platform Pitti Connect, which extends the fair’s reach online and allows for additional brand visibility, particularly for those unable to travel. The platform will continue to operate beyond the physical event, supporting ongoing interaction between exhibitors and buyers.
As the global menswear market navigates economic and environmental shifts, Pitti Uomo 108 reflects both resilience and adaptation, offering a broad view of current trends, market directions and design experimentation within the industry.
FSHNON will also be present in Florence to document and report on the evolving street style scene around Pitti Uomo 108, providing on-the-ground coverage of how global trends translate into personal expression outside the walls of the fair.
